Lexigo by Don Reid

Don Reid is the founder of Wiggles 3D, a Canadian-based publisher of award-winning board games, apps and syndicated puzzles.

The creation of Lexigo was inspired by Don’s love of word games. Recognizing that most word games included a board and square tiles, he set out to create a fun alternative. The goal was to have a game that plays quickly from start to finish, that lets players form words in a unique way, and that allows players to use strategy to outdo their opponents. The unique hexagon letter-tile format provided the foundation for Lexigo and the creation of a game that is equally enjoyable played at a table as online or in print.

Don started Wiggles 3D in 2001 and has led his team in developing over 20 unique game and entertainment properties, including Don’t Quote Me, a game of famous quotations, Lexigo, a fun, twisty word game, and Zipperoos, a new children’s game brand.

Bringing his experience from a successful career in Marketing and Sales leadership roles with Kraft Foods, Cara Operations and Compass Group, he has established Wiggles 3D in the challenging and ever-changing game category.